Brainjam

Background
Based on the customers brief and moodboard, several different proposals were outlined with the goal of finding the desired feeling for the brand. Together with Jonas we had a close dialogue and collab to find the right expression.

Challenge
Creating a visual expression for a creative business is always a challenge. We wanted to strike a balance between something arty and unique but still flexible and easy to animate in video productions.

Solution
The solution for Brainjam and the visual expression landed in a flexible profile. A symbol and wordmark that can be used together or individually. A color palette that stands out and creates a dynamic look.

“Highly recommend hiring Erik! He strikes a perfect balance between style/aesthetics and useability/practicality and is also a pleasure to work with. He's great at turning an abstract feeling or idea into something concrete which made my life a lot easier.”

Jonas De Geer - Founder & Creative Director