Digital Design, UI/UX & Branding
Digital Design, UI/UX & Branding
Visible Care is a Swedish startup that offers education in the area of healthcare. They offer skills training with the help of language-adapted nanopedagogy as well as courses/lectures in healthcare. Visible Care work internationally with courses in Swedish healthcare.
Client: Visible Care
My role: UI/UX Designer
Year: 2019
About the project
Visible Care had a logotype. Now they needed a full visual identity to convey the company's modern take and innovation in healthcare. Being a startup and running a new service in this industry requires a identity that challenges the current prevailing graphical expression.
Background
Visible Care wanted a visual language that would stand out in the field of healthcare. Some kind of a game changer for what this kind of service normally look like.
Challenge
Still keeping the design serious and radiate self-assurance although the graphic expression would have a modern touch to it.
Solution
A scalable and flexible visual identity that demonstrates professionalism, quality, innovation with a down to earth and humane touch. Bold colors and a typography that works well together. The graphic guidelines is easy for inhouse designers to continue working along.
A modern, innovative composition of colors that radiates energy, forward spirit and professionalism. In the secondary nuances, the humane and down-to-earth feeling is emphasized.
“We hired Erik when we were going to create our graphic profile and website and are more than happy with the result. Erik is good at capturing and visualizing the customer's thoughts and ideas. Highly recommend Östholm Design.”
Emil Merkel - COO & Founder